Do you have interest in writing blogs and statuses on social media? All of this comes under content marketing. However, you need to have a purpose! Content marketing is not about a cold sales pitch. It is an indirect form of promoting your product so that it generates interest. The action is not explicit! When an year ends, the marketing strategies change as well.

Here’s a post that talks about the success of content marketing and a quick prediction of what trends we should embrace in the year 2020. Let’s take a look!

Is Content Marketing Fruitful for YOUR business?

Content marketing involves myriad of techniques that help your business to gain visibility online. This form of marketing focuses on creation and distribution of content. It could be in the form blogs, social media marketing, search engine optimization and guest posts. Once you make good use of these techniques, you would be able to reach out to the masses and become a known brand/entity.

Let’s cut to the chase and answer the question. The answer is a resounding YES! Content marketing is very fruitful for your growing business. Even the successful businesses use content marketing to retain their clients and build new connections.

The Trends To Follow in 2020

  • Live videos – Live videos have become a latest trend and it is here to stay! When the prospective clients see your product in action, it helps in building trust. Also, you can stay connected with the audience. For example, an upcoming bar uses live music shows to attract attention. They try to showcase to the audience that it is a fun place where you can enjoy drinks and live music. The target audience can watch the live action and they make plans to go to the bar to catch it LIVE for real.
  • Long-tail keywords – Content with long-tail keywords will become a trend! Businesses need to change their content marketing strategy because in the year 2020, the focus will be on semantic phrases and not the usual keyword phrases. Adding a FAQ section would be helpful.
  • Interacting with prospective/existing clients – Followers want to know you! It has been observed that the bloggers who are more interactive with the audience gain more attention. Reply to the comments, indulge in polls, quizzes and hold giveaways and contests. This way you will be able to interact with the clients and it builds trust as well.

Takeaway Advice

It is time to change your game and bring in something fresh for the brand new year! The old techniques will not be helpful for you. So, follow the above-mentioned tips and focus on providing informative and engaging content. Hiring a good writer is always going to be on top of the priority list. As they say, content is king! If you want your business to reach new heights, embrace fresh content marketing strategies.