By the end of 2021, the dental industry is expected to be around $36.8 billion. And that’s a lot of teeth for the tooth fairy. Dentists who want to get a piece of the profit, it is imperative for them to make use of social media marketing strategies.
For an industry that almost leaves 15% of the population quivering with dread, nothing could be a better way to earn loyal patients than to show to consistently that there’s nothing to fear. This post focuses on the facts of how social media has helped emergency dentists to be successful and becoming celebrities.
- Drive New Clients
Nowadays, people are very careful when it comes to healthcare decisions. More than half of the people use search engines to find a reliable dentist. In a report, it was stated that around 15% of people don’t book an appointment with a dentist because they face problem in finding the office.
Dentistry is not buying the one-off product, but it is a commitment for long-term association with someone who keeps us look and feel best. It is important for the dentists to be there when patients do their search.
75% of people have admitted the fact that they have booked an appointment because they saw the presence of the dentist on social media. Thus, presence on social media is helping dentists to drive more potential clients to their prospects. It is applicable even for the emergency dentists who prefer quiet professionalism.
- Fostering Better Relationships
For many, visit an emergency dentist is a nerve-wracking experience. In fact, some people cancel their appointment and settle down with the pain. But it’s no wonder that the promotional activities on social media is doing quite well like pulling teeth.
Social media offers the opportunity to create relationships with the audience through client testimonials and reviews, experiences, UGC posts (user-generated content), and the results of the services offered.
Dentists responding to the queries of the patients clearly show the efforts of care as well as knowledge. It is through social media only that shows that whatever it is, the dentist is always there for the patients. Because of this, many dentists have decided to go big online due to dental marketing and to create even more strong relationships with the clients.
- Showcase the Leadership
One of the most significant virtues of social media is that it makes it very easy to spread information about the practice of the dentist on a large scale. Through different means of promotional like posting videos, different types of posts, writing articles, sharing info that demonstrates expertise and many other things, dentists can easily show their thought leadership qualities.
It is quite easy to understand that in the age of online boom, you cannot trust any random brand easily. But when there’s valid proof to back up claims, it indeed makes a great difference. This is the reason social media has been highly effective for dentists not only to promote their brand but also to become extremely popular among the clients.