Since the usage of smartphones has skyrocketed, more and more searches are happening on mobile phones than desktops. Irrespective of the industry you are in, big or small, adopting aggressive mobile strategies is a must for accelerating your growth. With maximum organic traffic being generated by mobile, in case you are not doing mobile SEO, then you are losing the lion’s share. By not going for mobile SEO, you are gifting a huge part of your clientele to your competitors. There is no point of losing a huge market that you can easily grab with the effective SEO strategy.

You can hire one of the SEO experts Sydney to help you with mobile SEO. By amalgamating their experience and expertise in this industry, they will help you to design a mobile SEO campaign. However, if you are a tech-savvy person who loves to do it himself or herself, then you have to be aware of the mistakes that can ruin your efforts. Here are some of the mistakes that you should avoid when planning and implementing your mobile SEO strategy.

1. Small font size

When designing your website, the most important thing that you have to keep in mind is the mobile experience. Bad mobile experiences can affect your mobile SEO, as well as increase the bounce rate. Small font size is one of the things that cause bad mobile experience. Remember that what looks good on a laptop or desktop screen may not necessarily impress on a tablet or smartphone user. So, you should pay attention to fonts. Don’t use tiny fonts for the body text as it makes the content difficult to read. Therefore, you should be careful while using font size for your mobile content.

2. Slow page speed

Slow mobile speed is another factor for which mobile users will not forgive you. If your site takes more than 3 seconds to load, they will immediately switch to another site. With so many options at their fingertip, why will they prefer a site that takes too long to open? So, if you want to get your mobile SEO in order, you should optimise your page speed. One of the important steps that you can take to resolve this issue is to make sure that you compress the images properly. Moreover, you also have to focus on optimising your code as well as taking the necessary steps that can upgrade your web hosting.

3. Unresolved 404 errors

A 404 error is one of the annoying things that users don’t want to see. This error generally occurs while someone types a wrong URL. However, it also occurs if the page does not exist. Sometimes, webmasters do not pay heed to create a mobile-friendly version of a webpage. And as a result, the mobile users receive a 404 error when trying to access a page, which the desktop users can see. The more broken links you have, the more it will lower your website ranking. So, you should find all 404 and soft 404 pages as soon as possible, and fix these.

These are some of the mobile SEO mistakes that can restrict you from reaching your mobile audience. So, you should be careful while arranging a mobile SEO campaign, and the ideal will be to choose the best SEO company Sydney for this.

Author Bio: John Harish, one of the SEO experts Sydney, here pens the article down to highlight the SEO mistakes that can harm your mobile marketing. He also suggests to choose the best SEO company Sydney for mobile SEO.