Whenever a new Google algorithm update comes out, SEO execs and bloggers go into a panicked frenzy. Changes in the algorithm can have a lasting impact on blogs. YMYL sites would attest to the rapid fluctuations in traffic brought on by a new search algorithm update. In most cases, Google updates its algorithm to check the activity of YMYL websites.
The BERT update, while affecting merely 10% search queries, is indicative of a larger change going on at Google. The top places in a Google SERP are the most valuable digital real estate locations. With high SERPs, a blog doesn’t need a whole host of different sources of traffic. Organic traffic is enough.
Many bloggers, some with a very large blog readership, do not have any social media presence. This is because they have enough brand value and organic traffic sources do not have the compulsion to promote content on social media.
Algorithm updates are like a lottery for many bloggers. Sometimes, bloggers see their traffic spiral up at a pace they had not foreseen. In other cases, traffic tends to fall due to a drop in SERPs.
The BERT update also presents a significant challenge. In this article, we will discuss one key thing you need to do to make your blog content thrive after the BERT update, and furthermore, not be impacted by any algorithm updates.
What You Need to Know About BERT
So what is the BERT update?
Here is what you as a blogger need to know. The BERT update will make search engines better equipped at understanding the context of whatever is being searched. This update comes as Google is beginning to a point where it understands search intent better than any other tech platform in the world.
What Should I Change on My Blog Because of BERT?
This question is making SEO execs and marketers scratch their heads these days. Some are advocating wholesale change in content on their website. Others are thinking about changes to keyword research.
What should you change on your blog?
If you write quality content on your blog, you need to change nothing. Any update launched by Google is done to improve the experience of searchers. If your blog has quality content, there isn’t a thing you should be worried about.
In the early days of Google, it needed to base its on-page analysis on factors like keyword density, LSI, and meta tag optimization. However, Google is now at a stage where it no longer depends on keyword research. Smart search engine spiders are able to grasp the context and quality of a given piece of content without knowing which keyword is being talked about.
A piece of content with less-than optimized meta tags and sparse use of keywords can rank better than typical SEO websites if the content is of a higher quality.
In conclusion, this article covers the one key thing a blogger needs to change in order to ensure his/her blog does well after the BERT update.
About the Author
Tom Clark is a well-known marketer and brand consultant. He currently writes weekly posts for Eduburg.com, a prime institute to study digital marketing course in Delhi.