It’s no secret that most people don’t make Google’s first page right, after a search? This is why SEO is one of the best digital marketing strategies: it puts your page at the top of the results and, even better, without paying anything. Ducima analytics private limited primary tool to generate traffic on tour site is SEO.

SEO stands for Search Engine Optimization. With this, your website, blog, or online store, in addition to improving users’ search navigation, rises to the top of search engine results like Google and Bing. We have two models, SEO on-page and SEO off-page. It is important to note that both are very important for a brand’s online position.

On-page SEO

The on-page model relates to the content of the page to incorporate the techniques of the On-Page model into your pages, it is necessary to first know that the content is, in fact, informative and of quality, and how to know if the page is a good usable environment. On-page SEO Factors.

Title tag

Titles need to be clear, catchy, contain the correct keywords, and be in the format of heading tags (h1, h2, h3) if they are long content.

We know that the title of your website appears on search pages and will be users’ first contact with your page, so it is extremely important that it purposefully states what the visitor will find on your website when they click on the link.

Friendly URL

An automatically created URL is always filled with numbers and symbols, and that’s not a good thing! The right thing is to optimize the URL so that it contains the keywords treated on the page.

Meta Description

The Meta description is a summary of all the content on the page. In educational blog content, for example, this is extremely important, as it will clearly tell visitors what they will find on that page.


Analyzing the best keywords in your segment or product, if you have e-commerce, it will help you a lot. For that, you can use any tool that shows the search volume of the chosen words.

Off-page SEO

According to an expert digital marketing company, like Ducima analytics, Off-page SEO is also important for generating traffic. In off-page SEO, what matters are the directions of other links to your pages located on other web pages? This is such an important strategy for on-page, because, in addition to getting more people to know and access your site, it also affects your position in search engines.


It is always important to establish partnerships with websites and blogs so that they link to your page. It is essential that the link makes sense, e.g.: if the site has inserted a link in the term “digital marketing”, it is necessary that it directs content about digital marketing.

Count on social media

Even though it does not count as a ranking factor, leave your links in. Social networks, communities, and forums are very important; it can help increase visibility and your traffic.

Share button

By placing a share button on your web page, people who get there will be able to replicate the content on other channels. As a result, more people will get a chance to reach your pages.