Indubitably, the covid-19 poured water onto our hunky dory lives. And even the merest of all are affected by it. With the implementation of the lockdown as a precautionary measure against it, various business worlds have also seen a major doom lately.
But a business is never laid off, until its members give up. Even in the lockdown, the nation saw unique mushrooming growth in business and start-ups. But one industry, which never witnessed a descent is the digital marketing sector.
On the contrary as it may be, digital marketing rather saw a spur in its growth, with Google publishing a report, citing an increase in more than 70% increase in overall Indian data usage.
And ergo for an instance, a Digital marketing agency or a social media agency in Delhi, witnesses a sudden impetus in its sales and audience engagement, than it has seen in its entire career.
Think about it. As most of the population is caged inside their residence. They can’t go out. Their utter mode of socialization is restricted and the only propitious measure is through online media. Now, the online media is a major opportunity for businesses.
As the world has turned into, social media especially controls the lives of so many people at its helm. Having your initiative take a jibe at its advantage comes as a major boon. While it is true that during the lockdown, most of the services are not required. But, it doesn’t stop your marketing to sell, citing that your services will come in need once the lockdown’s over.
Be it from the broadest range of services in OTT platforms, to artificial intelligence, to web designing and many more. The services can always be marketed, with the right and most befitting perception. With the online media coming at your precedence, digital marketing is a sector that you must not miss for a dime. And the best part being, that all of it happens at just a few clicks, while you‘re at your home.
To talk about the technical aspects of it, as the services in the supplies of goods have become restrained, and major marketing channels like Google Ads, Twitter, and Facebook Ads, have also acquired reduced ads on their channels. With this, the cost per click or the PPC campaigns, come forward proving the most feasible. As obvious as it is, audiences are sitting right at their home, surfing through your website, your broad range of services that aims to turn those audiences into potential customers. Ergo, the web traffic is high, and so are the search trends. This is one incredible opportunity to increase the overall exposure, and web traffic as the cost per click prices have also curtailed due to the large and massive traffic.
With the combination of the Search Engine Optimization (SEO), along with SMO and Pay per Click campaigns to your digital marketing, the boost to your business lies within a few steps.
Analyzing the data through the help of Search Engine Optimization and digital marketing confers you with data which identifies popular trending patterns in audience searches, which in turn offers a chance to retrospect on the steps taken and to be taken.