We live in an age where technology is optimizing many aspects of life. It is doubly true in the business world. Many companies are seeing a high return on investment of digital marketing, but is it right for your company?
Here are The Top 5 Reasons You Need a Digital Marketing Strategy
Traditional Forms Of Marketing Are NOT Enough
Nowadays, people don’t have to watch commercials or ads. People can either pay to not to see your ads, or they can skip them whenever possible.
Billboards are barely seen by passengers because they have they’re looking at their smartphone, unlike 30 years ago when billboards worked great. Nearly two-thirds of smartphone users are more likely to purchase from companies with mobile sites or apps which give location-specific results.
Social media ads aren’t that effective in certain industries. People aren’t on Facebook looking products to buy. Many people have conditioned themselves to avoid the average ad.
And TV commercials can be fast-forwarded. Digital marketing helps your company shine in front of the people who are looking for you who might become a high ticket customer, instead of aiming at everyone and missing.
Your Competition Has A Plan
Digital marketing is here to stay and it will only get more complex unless you learn about it now. Even if other companies are failing, they’re trying and eventually they might succeed.
Many of the failed companies had bad plans or no plan for the internet, social media, advertising or user experience. Learning from others’ mistakes and being ahead of the curve can increase your chances of success.
Retargeting Doesn’t Exist Offline
You can’t send ads to every person who walks into your store. The best you can do is give them a coupon, brochure, flyer or menu. And this only works if you’re not pushy and they take it on their own free will.
But you can use Facebook pixels to run ads to people who visited your website, Facebook page or blog but didn’t, or opt-in to your email list. This can even be used on keywords.
If you have remarketed to people who searched, Digital Marketing in Manhattan for instance, and show them content based on their many things are unique to people who are interested in those services in that area, you can boost trust and conversion rate.
It Helps Your Business Evolve
It’s much tougher to monitor your success if you have no plan for the future and digital is the future. And your plan can be tweaked. Or if rely on a notepad to map out your print ad strategy you’re living in the psst.
Some sites rank high because of their content, yet don’t have a modern simplistic look. They get traffic and use what worked in 2015 for instance. your site can’t just be optimized for search engines, it needs to be optimized for people. It’s hard to know if you’re doing this correctly if you don’t even have a plan which you can analyze.
Because Everyone Needs a Plan for the Future
SEO(search engine optimization), Local SEO, and video content are simple and effective ways to build your brand and gain customers have a low cost and higher ROI than traditional offline marketing. While they work, they take time. Which means you need a plan.
Paid ads serve a purpose, but you should use them without a fully optimized website. Otherwise, you’ll have high traffic and low conversion rates. With a plan, you can adjust to what’s bad and scale the good.
Offline marketing should not be abandoned, but the companies that run the best commercials are doing so to gain leverage on their competitors instead of making sales. You never car insurance beer commercials mention price, deals or promotions, they either mention quality or they entertain you.
Amazon spent 13 billion on ads and made 232 billion, which is only 5%, but they spent two decades building an online reputation that expanded into offline and they spent their profits on marketing, instead of spending their first 13 billion on it because they had a plan to grow.
And research shows that companies are spending 51% of their advertising budget on mobile ads. Being strictly offline is worse than starting a brick and mortar movie rental store, ten years ago.