Though social media has been existent for a certain period of time, it has not harnessed its full potential. It would be really difficult to pinpoint the reasons behind this as an underestimation of social media channels, no concise idea about what social listening is or the fear to opt for something new. Even media monitoring in banking has taken things to a different level. The focal point about this strategy is this seems to be flexible and you can put it to use for various purposes. The tools needed for social media marketing is not only available to large corporations, but even to small set ups and corporations.
Yes at a larger level the goals of such organizations need to vary considerably. For a top company it would be enhancement of reputation whereas for a new established set up it would be having a hang off the competitors. Whatever be the nature of your business, social listening is beneficial to your business in some way or the other. There are less popular ways by which you can use social media monitoring in some way or the other.
For lead generation social listening banking is put to use
What appears to be the goal of my business? To earn profit and have a reasonable reputation in the market. For a young business the priority area is lead generation and conversion.
In the current market situation there are various ways to locate clients and adapters to your set up. Even with suitable digital media channels it becomes really hard to deliver your message across to the clients.
For small business budget is an important point of consideration. By spending less they need to generate potential leads or in a way they need a higher ROI.
When it boils down to lead generation social media gets a bad rap. Most brands are of the opinion that social media works only for building relationships a rising brand awareness among clients. This is invariably important and does not equate to ROI.
On a person level I do not agree to such conditions. But it presents a way by which people are interested about your service or product and then turn them into loyal customers.
Just look out for people who are seeking recommendations of a particular product like yours. The changes are high that they might be complaining about their competitors. You can engage with them and ask for more information and in the process pitch about your services.
As per reports, the strategy of social media selling is often underused as you often end up competing with brands that are more or less doing the same task as yours.
To sum it up the question that could strike you is what needs to be done. An element of creativity is called for in a different way. You might have to think of creative ways in order to market your services or products. For example an attractive phrase would do the trick.