Jada Spices After

What Happened To Jada Spices After Shark Tank?


Jada Spices Shark Tank, the popular reality TV show that features aspiring entrepreneurs pitching their business ideas to a panel of seasoned investors, has been a launchpad for many successful ventures. One such success story is Jada Spices, a company that grabbed the attention of the Sharks and secured a deal that would drive them to new heights.

As “chicken” and “vegan” don’t go together, the first thing you should know about Jada Spices, Chicken Salt, is that there is no real chicken in it. The all-purpose seasoning mix was presented by creators Khasha Touloei and Maynard Okereke on the superhit entrepreneurial show Shark Tank.

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A Short Overview Of Jada Spices

If you are a vegetarian, this is an ideal product for you. Both the chicken salt and the turmeric salt sold by JADA Spices are completely vegan: Chicken replacement.

Elements in the chicken mix are wheat protein, pea protein, methylcellulose, natural flavour, pea fibre, nutritional yeast, yeast extracts, garlic powder, onion powder and vitamin B12.

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Jada Spices

Several Details About Chicken Salt

  1. Chicken Salt was developed in Australia during the 1970s, and both Khasha Touloei and Maynard Okereke grew up loving it. When they came to the US to pursue their college, they discovered that it was not sold in the States. They ordered some from home but were surprised to discover how unwholesome it was. So, they set off to make their own.
  • There is no MSG in their seasoning. It is completely gluten-free and does not have any eggs, dairy, soy, or other common allergens. They do not even use any preservatives or artificial elements. It is carefully crafted with spices, sea salt, turmeric, onion, and garlic powders.
  • It is available in 5 flavors: Original, Reduced Sodium, Barbecue, Lime, and Red Pepper. The original is the ingredients listed above; reduced is just as it sounds: 50% less sodium than the original; barbecue is smoky and sweet; lime gives a bit of citrus; red pepper is the spiciest of all 5.
  • Khasha and Maynard have been presented on the Food Network and QVC for their superhit product. The inventors also attend vegan carnivals every month, where their seasoning is super successful.

The Genesis of Jada Spices

Jada Spices is a line of chicken salts and seasonings that are created without using any additives or preservatives.

Founding Story

Jada Spices is the brainchild of Khasha Touloei and Maynard Okereke, two friends from India. They shifted to the United States in 2016. They found a scope to bring genuine Indian flavors to the United States. Khasa is very good in the kitchen and has cooking experience of more than 20 years. Together, their skills have made Jada Spices a prosperous firm.

Khasha Touloei was a popular doctor. In 2012, he completed his medical degree from the College of Osteopathic Medicine, in California. During the pandemic time, he has saved the lives of numerous people.

Before commencing Jada Spices Chicken Salt, the founder saw that many people came to his clinic. But one thing was common among these people: they were struggling with blood pressure.

He conducted a lot of research before commencing his startup and came to know that most people go to the restaurant for food. The food in every restaurant is mostly not good, people get sick more than once. So noticing this thing, he came up with the idea to make this product. That is why he began this firm with his friend Maynard Okereke.

Unique Selling Proposition (USP) Jada Spices is successful because its spices are very tasty and work well in various types of dishes. They also have vegan options for people who want food without meat.       They ship their products to stores all over the United States and Canada. They also pay attention to the latest trends in the food industry and offer   customers   vegan   or   vegetarian   choices. Furthermore, they treat customers well which enables them to stay ahead of other firms that sell spices.

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Why Will You Use Jada Spices Chicken Salt?

You will use Jada Spices Chicken Salt for the following reasons:

  • The sea salt is the finest quality, gathered from the Atlantic Ocean.
  • It is a non-GMO-certified chicken salt that contains no MSG and gluten.
  • It does not contain soy, eggs, peanuts, dairy, preservatives, artificial flavors or coloring.

What Are The Five Flavours Of Chicken Salt?

The five flavors of chicken salt are as follows:

  • Original: You may use it to flavour just about anything: soups, salads, noodles, mashed potatoes, black beans, quinoa, veggie burgers, and fajitas.
  • Reduced Sodium: As the name suggests it contains 50% less sodium than the Original but is used generally in the same way.
  • Barbecue: It has a smoky, sweet flavor for dishes like baked beans, brisket, and ribs.
  • Lime: It gives a tangy touch of citrus flavoring to corn on the vegetables, cob, and potato salad.
  • Red Pepper: Red Pepper is very spicy. You may use it for curry, chilli and Cajun recipes.

They have also introduced Turmeric Vegan Chicken Salt and a New Chicken Mix. Plant-Based Chicken Mix is a dry plant mix where you just need to add water and oil to

form mince that can be shaped into anything, including meatballs, nuggets, cubes and patties.

With a serving size of 1/2 cup, each serving comprises 120 calories. As per the nutrition label listed on the website, it also contains a high amount of other vitamins and minerals. There are 21 grams of protein in each serving, as well as 1 gram of fibre and 0 grams of added sugars.

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How Was Jada Spices Going Before Shark Tank?

Khasha and Maynard began to sell their chicken salt in local stores before coming up on Shark Tank. They managed to sell the product in more than 40 stores within only a few months. They also utilized social media to help sell their product online.

Preparation And Presentation Before Shark Tank

Before appearing on Shark Tank, Jada Spices underwent rigorous preparation. This included refining their pitch, perfecting financials, and anticipating tough questions from the Sharks. The presentation on the show is often a make-or-break moment for entrepreneurs.

Jada Spices: The Shark Tank Pitch

In 2020, Khasha and Maynard came up on Shark Tank, the famous ABC show where entrepreneurs represent their ideas to high-profile investors named sharks.

Khasha and Maynard managed to get the attention of the sharks with their idea for a line of all-natural Indian spices.

When Khasha and Maynard came up on Shark Tank, they illustrated the versatility of their product.

They showed how it could be utilized as a seasoning for meats, vegetables, and even popcorn. The Sharks were impressed by their confidence and the quality of the product.

Barbara Corcoran was so impressed with the product that she was ready to make a deal with them by offering $250,000 in exchange for a 33.3% stake in the business.

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The Shark’s Response About Jada Spices

The sharks said various things about Jada Spices on Shark Tank. The details are given below:

Lori said right off the bat that she liked the chicken salt fine but what attracts her is the chicken.

Kevin expressed his worry that because the two entrepreneurs are successful outside of Jada Spices, he was not certain he would be able to get them on the phone. Although the two entrepreneurs tried their best to express their passion for the business, he dropped out of the deal.

Daymond said that the sheer number of products they have is alarming to him as they are trying to move into a completely new product category with their chicken product. The fact that they are not working full time on the business also frightens him and he states that he is just not certain how he would see his investment paid back. He may see it back in six or seven years. But that is too long for him. But he hasn’t gone out.

Barbara ultimately brings some common sense to the table and says that she likes that they have been making Jada Spices a success while working other jobs. Her issue is that she wants a bigger share of the business. Rather than being a 20% equity partner, she wants to be equal with them and offers $250,000 for 33% of the business.

Then Mark goes back to the outside job thing and says that with as hard as the spice game and vegan product game, he believes it would be difficult for them to succeed while working full-time jobs. So he dropped out of the deal.

Eventually, Lori comes back in and says that she loves the chicken and the salts are useful but her issue is that the chicken is not ready to go or not ready enough for her liking. That is why she was out.

Then Daymond pipes back up and says that it is making him worried that they have not yet answered Barbara‘s offer and the entrepreneur says that Barbara was the shark who came in wanting to make a deal with but tries to counter her at 28% plus all the free skin exams she could want. But she says it is of no use because her face is so full of Botox. She wants the 33% because she wants to be seen and heard as an equal partner.

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Was Jada Spices aka Chicken Salt Able To Make a Deal On Shark Tank?

After appearing on Shark Tank, Chicken Salt altered its name to Jada Brands. They secured a deal of $250,000 from Barbara Corcoran on Shark Tank in exchange for a 33.3% equity stake in the business.

However, it appears that the deal with Barbara never actually closed. Despite the deal falling through, they still are skyrocketing.

Who Are The Investors For Jada Spices?

The founder came up on Shark Tank Season 12 Episode 4 to develop his company and here he gave an outstanding presentation. In his presentation, he talked about the reasonable advantages of more spices so that the investor would like them.

Founder Khasha Touloei appealed to the sharks for an investment of $250,000 in exchange for 20% of his company’s shares. In exchange for his offer, investor Barbara Corcoran signed a $250,000 deal in return for 33.3% shares.

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Are Jada Spices Still Active in Business?

As of 2023, Chicken Salt aka Jada Brands is still active in business. Their products are available on their website, Amazon, and QVC. They have included a few new items to their product line including a Mediterranean chicken mix and barbecue chicken mix.

Their chicken salt is very versatile. They demonstrated on their official Instagram how you can up the flavors in your pizza with their unusual blend.

What are Customers Saying?

They currently have a 4/5 star rating on Amazon. There is a compound of reviews. Some love it and find it very easy to use. Others claim the taste to be a bit bland and the price to be a little steep.

What is the cost Of Jada Spices?

Are you thinking about where to buy the products? Check out the website where you can obtain the Chicken Salt Coop – 5 Pack priced at $39.95 for $29.99. Plant-Based Chicken Mix and Vegan Chicken Salt are available at a $19.99 sale price down from


Chicken Salt Original and Turmeric Salt – 2 Pack Combo which is available at the regular price of $18.98 is at sale for $15.99. And if you want it all, obtain the Vegan Combo Pack – Plant-Based Chicken Mix with Vegan Chicken Salt 5 Pack, priced at

$34.99- $39.99.

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What Was The Net Worth Of Jada Spices in 2021 Before And After Appearing on Shark Tank?

In 2021, before appearing on Shark Tank, Jada Spices had an approximate net worth of

$1.25 million. In 2021 after appearing on Shark Tank Jada Spices had an approximate net worth of $750k.

What Was The Net Worth Of Jada Spices in 2022?

In 2022, Jada Spices had an estimated net worth of $2.5 million.

What Was The Net Worth Of Jada Spices in 2023?

As of 2023, Jada Spices has an approximate net worth of $3 million.


This Jade Spice startup has obtained investment and people are liking a lot of its products on Amazon. We expect that this startup can become a billionaire in the future.

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Does Jada Spices offer discounts?

Yes. They have a rewards program where customers can earn points for every purchase they make and redeem them for discounts on future purchases.

How did Jada Spices become successful?

Jada Spices became successful through hard work and determination. After appearing on Shark Tank, Khasha and Maynard worked tirelessly to get their product into stores and online.
They did not take no for an answer and kept pushing forward until they saw success. Additionally, Barbara Corcoran’s investment in the business enabled them to further their success.
Finally, they made sure to create a product that people would love and want to buy.

How did Jada Spices do Shark Tank?

Jada Spices was one of the first businesses to appear on Shark Tank. Khasha and Maynard pitched their product to the investors and were successful in getting a deal with Barbara Corcoran. They have since continued to develop their business, expanding into more than 400 stores across the US and Canada

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