What Happened To Sunscreenr After Shark Tank

What Happened To Sunscreenr After Shark Tank


Protect Your Skin From Harmful UV Rays Of The Sun With Sunscreenr

Pollution is one of the biggest problems we face now. The second biggest problem is the harmful UV rays of the sun.

So,  people are now looking for a product to keep themselves safe from the harmful UV rays of the sun as it can create harmful diseases like skin cancer and a lot of fungal infections.

Sunscreenr is the first handheld device that is capable of detecting the amount of sunscreen applied on the body at a specific time and whether there are any places left on the body.

The device was launched by David Cohen and John Meyer. They pitched their product, Sunscreenr on Shark Tank season 8 episode 6. The Sunscreenr Shark Tank episode was aired on 28 October 2016.

The founders designed the unique product intending to address a general issue with sun protection: the problem of confirming sufficient sunscreen application. Let’s learn what occurred to Sunscreenr after Shark Tank.

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A Short Overview Of  Sunscreenr

Sunscreenr is an innovative camera that shows the amount of sunscreen someone has applied. You just need to switch it on and look through the viewfinder to locate the places with sparse coverage or missed areas.

Sunscreenr UV camera is a device that was designed to help people to protect their skin effectively from the harmful ultraviolet radiation of the sun. It is no doubt a unique tool that detects and shows the evenness of sunscreen application by using UV-sensitive cameras and digital technology.

It helps to reduce the chances of sunburn, skin damage and long-term problems like skin cancer by confirming proper and uniform application of the sunscreen. The founders came up with the idea of creating Sunscreenr after realizing that people should apply sufficient sunscreen and they often forget to apply the sunscreen to the important areas that are exposed to harmful UV rays.

As per the research, insufficient use of sunscreen can cause skin cancer. Sunscreenr tries to address this problem by enabling users to view their sun protection in real-time and rectify the areas they have missed to apply sunscreen.

Just like a handheld digital camera, the Sunscreenr camera captures images of the skin and identifies the areas without sunscreen coverage. The device works by using a UV filter and specially designed lems sensitive to the shorter wavelengths of UV rays.

Sunscreenr is capable enough to improve the sun protection routine of a child as well as an adult. It depicts a remarkable development in promoting skin health and reducing the chances of sun exposure. 

It enables people to make informed decisions about how to apply sunscreen by adding this unique tool to their sun protection routine which helps to prevent sunburns,  skin damage,  and most importantly skin cancer.

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Sunscreenr: Product Details

Sunscreenr is an innovative detector that shows where sunscreen is applied on the skin and most important where it is missing by using UV camera technology. This technology enables the users to view reflected UV rays which appear dark where sunscreen has been applied and light where the sunscreen has not been applied.

It is a compact, lightweight,  and durable device that can be easily carried for beach outings,  picnics, or other outdoor activities. Moreover,  it is a waterproof tool. That is why you can use it near water bodies with high sun exposure.

There is also a recording feature on the device that can capture any video of up to 30 seconds. You may replay it on the device to check your sunscreen coverage.

Sunscreenr offers an incredible service in terms of sun safety. The device enables people to prevent sunburn and decreases the chances of long-term skin damage and skin cancer caused by UV rays by assuring whether the sunscreen has been applied perfectly on the skin or not.

Sunscreenr offers a visual confirmation that sun-protective steps have been taken properly encouraging higher health awareness and self-care.

It is therefore a perfect choice for those who have to spend a lot of time outdoors,  particularly those who have fair skin that gets burnt easily or people with a high risk of skin cancer.

It has made sun safety more effective and offers peace of mind in a straightforward and user-friendly way. Let’s have a quick look at the product details in short: 

  • This is a durable, handheld, portable, and expensive product.
  • The product is available in different types of colours.
  • You may get the product on Amazon and Kickstarter website.
  • The manufacturing cost of the product is $45 and the selling price of the product is $109.
  • The areas having less or no sunscreen appear light.
  • The areas having adequate sunscreen appear dark.

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Who Is The Creator Of Sunscreenr?

Dave Cohen and John Meyer are the co-founders of Sunscreenr. They have a background in technology, product development, and entrepreneurship.

Dave Cohen is the CEO of Sunscreenr who has an outstanding background in product development. He has been a serial entrepreneur and has begun a few companies. He has experience designing and developing more than 60 products in different industries.

Cohen also has a lot of patents for his unique ideas. His skills range from mechanical engineering to software development which enabled him to conceptualise the innovative idea of sunscreen.

John Meyer is the CTO of Sunscreenr who has a concrete background in technology. He has completed a PhD in Computer Science from the University of North Carolina.  He is a computer vision and image processing expert.

His skill in this field was essential for developing the UV camera technology utilized in the Sunscreenr tool. The idea of creating Sunscreenr came from a general issue that was noticed by Cohen as well as Meyer: the problem of applying sunscreen effectively.

The founders understood that most people, even themselves,  often miss some areas at the time of applying sunscreen or require a thick layer to be sufficient.

They found that there was a requirement for a tool that could help people see where sunscreen was applied and where it was not. This gave birth to Sunscreenr, a tool that utilizes UV camera technology to display where sunscreen has been applied to the skin.

They have a background in technology and product development which helped them to turn this unique idea into a reality. Before coming up on Shark Tank, Sunscreenr was already creating a buzz and acquiring traction.

The founders of the product, Dave Cohen and John Meyer started a Kickstarter campaign in 2016 for funding their product’s development.

They can raise more than $120,000 from more than 1,000 investors through this campaign. This initial victory ensured that the concept of the founders was right and they got initial funds for developing their product.

With the help of the funds, they finalized the design of the Sunscreenr device, produced a working prototype and started the manufacturing process. The early users received the tool very well.  The tool got positive media attention that helped to create a buzz around the product.

The founders also worked to patent their technology and meet regulatory needs for their products. Though the product was a success initially, the founders understood that they required more resources and support to level up their operations, reach a larger audience and sustain in the sunscreen and skincare market.

For this reason, they appeared on Shark Tank intending to secure a deal and partnership with the sharks. With the help of the appearance on Shark Tank,  they got a platform to illustrate their product to a national audience and represent their business to the sharks. 

They are looking for investment for further product development, increasing manufacturing capacity and improving their marketing endeavours.

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What Occurred To Sunscreenr On Shark Tank?

Dave Cohen and John Meyer came up on Shark Tank and asked for an investment of $800,000 in exchange for a 10% share in Sunscreenr which valued the company at $800,000. Cohen started the presentation by depicting the issue that Sunscreenr solves.

He said that most people do not apply sunscreen properly which can cause skin cancer. Sunscreenr is a tiny, handheld tool that utilizes UV light to display where you have skipped applying sunscreen. This enables people to apply sunscreen more effectively and evenly.

The purpose of Sunscreenr is to assess the sunscreen application with specialized cameras. The main aim of this tool is to detect the areas of skin that are required to be protected properly with sunscreen.

Before coming up on Shark Tank, Cohen introduced Sunscreenr through crowdfunding platforms like Kickstarter and Indiegogo. He managed to raise funding of $119,629 from 1,319 investors on Kickstarter and $172,021 from 1775 investors on Indiegogo at this time.

The founders were able to impress the sharks. The sharks were impressed with the potential of the tool. Lori Grenier said that she liked that product and that it was a no-brainer. Daymond John also liked the product and said that he could see that the product was going to be a big hit.

Nevertheless, a few sharks expressed their doubts about the valuation. According to Kevin O’Leary the worth of the product was less than $8 million. He also said that he thought the sharks would only be able to add some value to the company.

Nevertheless, the initial high valuation of Cohen encountered huge criticism within the tank. Mark Cuban emphasized that the primary competition of Sunscreenr was the proper usage of sunscreen itself.

Robert Herjavec and Daymond John also showed their doubts about the effectiveness of the product.

Only the sharks,  Kevin O’Leary and Lori Grenier were left. Kevin proposed to invest $800,000 in exchange for a 33.3% share in the company. According to him, Cohen’s valuation of $8 million for the firm was too high.

Though Lori did not give a formal offer, she challenged Cohen to consider the valuation again. In reply, Cohen offered a 20% equity stake. However, Lori did not think the valuation was perfect for agreement and hence made up her mind not to invest in the business.

Finally, Cohen accepted Kevin’s proposal. The founders had to give a one-third ownership share of the firm in return for an investment of $800,000.

So finally, Cohen left the Shark Tank stage with an investment of $800,000 from Kevin O’Leary in exchange for a 33.3% stake in the company.

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What Occurred To Sunscreenr After Shark Tank?

The founders of Sunscreenr after Shark Tank faced a lot of problems. An official update in January 2017 disclosed that the agreement with Kevin O’Leary fell through, encouraging the company to look for alternative investment options according to Cohen.

It was unfortunate that their endeavours to find other backers could have been more beneficial. Sunscreenr now has a rating of 2.9 stars on its business Facebook page which can be considered to be very low.

The company encountered challenges in fulfilling its Kickstarter shipping deadline in December which resulted in a postponement of the delivery until the summer of 2017.

They claimed in their update on 30 October 2017 that they have improved the user experience of the tool and promised to keep their investors informed about a certain shipping date.

They were able to raise $119,629 through the Sunscreenr campaign but they disappointed their investors and warned potential customers. According to the comments of customers on Kickstarter, the company should give replies to inquiries.

Sunscreenr did not mention any affiliation with the television show Shark Tank. According to a Kickstarter update of Cohen in June 2018, it was revealed that the product had finally started shipping although a few months later than scheduled.

Nevertheless, a lot of user reviews and comments show that Cohen should still complete all the original orders.

Sunscreenr has an online presence through social media channels and its website. But since June 2019, the founders have not shared anything on the Sunscreenr Facebook account. 

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Sunscreenr Shark Tank Update

After the appearance of Sunscreenr on Shark Tank in October 2016, the founders faced a lot of problems.  At the tone of the show, Cohen asked for an investment of $800,000 in exchange for a 10% stake but they accepted the deal from Kevin O’Leary for the same amount in exchange for a higher equity stake of 33.3%.

The deal did not work out after the show. That is why the founders had to look for other investors.

The company faced a lot of problems after the show like a delay in shipping, some original orders remained incomplete, negative reviews, poor customer communication, a patent infringement lawsuit, staff layoff, etc. Users have given mixed reviews about the product. 

Despite these problems, they launched a new version of Sunscreenr for Android which indicated the ongoing development and endeavours for improving the product.

The current status of the company is not known as it has not given any update recently on its social media account.

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Sunscreer has gone out of business. However, it has shown a unique way to protect the skin from harmful UV rays. However, due to some problems, the founders were compelled to close their business.


Did Sunscreenr get a deal on Shark Tank?

Yes, the company got a deal of $800,000 from Kevin O’Leary in exchange for a 33.3% stake in the business.

Is Sunscreenr still in business?

As of 2023, Sunscreenr is no longer active in business. After appearing on Shark Tank, the company faced a lot of problems in fulfilling orders and grabbing the attention of new investors, and the deal with Kevin O’Leary did not work out. The company failed to understand the requirements of the customers and that is why it finally ceased its business operations. 

What is the net worth of Sunscreenr?

The net worth of the company is not available as the company is not active in business anymore. The founders pitched $800,000 to Shark Tank for 10% of Sunscreenr, valuing the company at $8 million.

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