Sworkit Shark Tank Success Story

Sworkit is a health and fitness app that was pitched on Shark Tank season 7, episode 18. The primary function of the app is to provide customizable workout programs as per the needs of the people. That is why it has become an appealing product for users of all fitness levels.

Sworkit’s amazing customization is one of the best features that helps it stand out from the crowd. The app enables the users to choose the type of workout they want, like strength training, cardio, yoga, or stretching, and the available time ranges from just five minutes to an hour.

The app then gives a sequence of exercises as per the selected preferences. It also has a kids workout feature which makes it inclusive for younger users.

Likewise, to use the Sworkit app you do not need any special equipment. The professional trainers demonstrate the exercises via video. That is why it is easy to follow.

What helps Sworkit stand out from the other fitness apps is its adaptability. The app enables users to exercise anytime and anywhere, putting an end to the common barriers to exercise, such as lack of time or gym access.

Sworkit also considers all fitness levels. Sworkit accommodates all the users no matter whether the user is a beginner or a seasoned athlete.

Sworkit’s user-friendly interface and professionally tutored workouts make it a useful and convenient tool for improving physical fitness.

By appearing on Shark Tank, Sworkit got considerable media attention and made its standing stronger in the fitness industry. The versatility of Sworkit, the wide range of exercise databases, and its monetization strategy grabbed the attention of the sharks immediately.

They realized its possibility for a positive impact on the health and wellness of its users. That is why they decided to make an attractive investment in the business.

Considering its comprehensive nature and ability to provide a customized, accessible, and user-friendly fitness experience, we can say that Sworkit is a strong choice for those who are looking to maintain or improve their health and wellness.

It is an app that considers the different needs and limitations of the users and offers flexible and interesting workout routines that can be done anywhere, at any time.

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A Brief Note On SworkIt

Sworkit is a fitness application that encourages daily movement by making the workout experience easy and enjoyable. The platform enables users to personalize their workouts by choosing from over 300 individual exercises in its rich Exercise Library.

The workouts are flexible and can be tailored to fit the lifestyle of all types of users – from absolute novices and intermediates to advanced athletes.

The SworkIt application has been ranked as the number one fitness app by the American College of Sports standards. It caters to adults and children. Thus it has become a great tool to introduce fitness early.

It is an outstanding activity to get students moving during longer gym classes or after prolonged periods of inactivity. Sworkit is a workout-on-demand application that delivers a wide range of exercises for which you do not need any equipment. So you can access this anytime no matter where you are.

At its core, Sworkit’s CIO, Young, illustrates it as the Spotify for workouts and it operates on a subscription basis. Subscribers can get access to hundreds of exercises, customized workouts, and certified trainers offering a professional, adaptable, and accessible workout experience just at their fingertips.

The primary mission behind the invention of the app is to simplify fitness. Sworkit has indeed attracted millions of users, including employees, beginners, and professional athletes, transforming the landscape of health and wellness in the digital age.

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Who Is The Person Behind The Foundation Of SworkIt?

Sworkit is the brainchild of Benjamin Young and Gregory Coleman. Before setting foot in the tech industry, Benjamin Young served as a submarine officer in the U.S. Navy for eight years, demonstrating his leadership skills and discipline.

After his military service, Young went on to pursue his MBA from the University of Maryland. His experiences and academic background shaped his business sense, equipping him to lead Sworkit.

On the other hand, Gregory Coleman is from a computer engineering background. His technical skills were important in bringing the concept of Sworkit to life.

Coleman possesses a degree in computer engineering from the University of Maryland and has spent more than a decade working with different tech startups, which provided him with the experience and understanding required to create a product like Sworkit.

The idea for Sworkit was born out of the creator’s knowledge. Young, a former military officer, realized the significance of physical fitness but identified the problems of maintaining a consistent workout routine given varying schedules and responsibilities.

Incorporating Young’s vision with Coleman’s technical expertise, they strived to create a solution that offered flexibility, accessibility, and customization in fitness. In short, they wanted to create a digital personal trainer that could accommodate any schedule, fitness level, or workout preference.

Before coming up on Shark Tank, Sworkit had already earned substantial traction. The app is available on both iOS and Android platforms, and it has been downloaded millions of times by people all over the world.

It has become a popular choice among fitness lovers because of its user-friendly interface, unique selling proposition, and the capability of customizing workout plans according to individual time constraints and fitness goals.

Its subscription model also offered a constant stream of revenue for the firm. Despite this success, the founders made up their minds to appear on Shark Tank to represent the Sworkit fitness & workout app and seek additional funding to grow their business and reach more people with their unique fitness solutions.

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What Are The Features of Sworkit?

The features of Sworkit are as follows: 

• Customization: Sworkit lets the users tailor their workouts as per their preferences, fitness levels, and time constraints.
• Variety of Workouts: The app provides a wide range of workout categories, including strength training, cardio, yoga, and stretching.
• No Equipment Required: Most of the workouts offered by Sworkit are designed to be done without the requirement for specialized equipment. This makes it accessible to a wide range of users.

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Why Did Sworkit Become So Popular?

Sworkit became so popular for the following reasons: 

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Success and User Base:

Sworkit earned popularity due to its user-friendly interface, flexibility, and convenience provided to people who are looking to maintain an active lifestyle. Positive Sworkit reviews and word-of-mouth recommendations contributed to the app’s development.

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Monetization Model:

The app generally operates on a freemium model. It provides a free version which has basic features and a premium subscription which provides additional content and features.

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Updates and Improvements:

Like any successful app, Sworkit likely underwent a couple of updates and improvements over time. This could include the addition of new workout programs, features, and enhancements based on user feedback.

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How Was The Shark Tank Pitch Of SworkIt?

Benjamin Young and Gregory Coleman came up on Shark Tank season 7 to represent their unique app Sworkit. They started their pitch by demonstrating the app’s functionality and customizable characteristics.

They stressed its amenity and adaptability, illustrating how it could be utilized anywhere, anytime, and by anyone, regardless of fitness level or time limitations.

The founders asked for an investment of $1.5 million in exchange for an 8% equity in their company, valuing Sworkit at $18.75 million. They justified this high valuation by emphasizing the app’s development revolution, millions of downloads, and recurring earnings through the subscription-based model.

Sworkit’s performance and potential caught the attention of the sharks instantly. Particularly Mark Cuban applauded the app’s accessibility and customization, understanding the substantial market potential for a fitness app that could cater to users’ requirements and plans.

Lori Greiner also praised the product, remarking on its potential to bring a revolution to home workouts. Nonetheless, the proposed valuation became a controversial point.

While the Sharks admitted the success of Sworkit, some were worried about the competitive market of fitness apps and the challenges of keeping up with growth.

For example, according to Kevin O’Leary, the valuation was too high.  That is why he opted out of the deal.

Finally, it was Mark Cuban who made an offer. Nonetheless, Cuban’s deal diverged from the typical equity-for-investment exchange. He offered a structured deal that included $1.5 million for a 10% equity stake, but with the condition that he would also obtain a $1.5 million “breakup” fee if a specific exit amount was not met in a sale or another round of financing cut his stake.

Young and Coleman acknowledged the offer of Mark Cuban to gain the investment they asked for and a strategic partner who could provide priceless direction and help as they continued to grow their business.

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What Occurred To SworkIt After Shark Tank?

After appearing on Shark Tank, Sworkit found a significant wave in popularity. The media attention after the show increased the app’s visibility which led to increased downloads and user registrations.

Despite the initial excitement of securing a deal with Mark Cuban on the show, the deal finally fell through.

However, the exposure they got from the show tempted interest from other potential investors and helped them to grow their business.

The founders built partnerships with Blink Fitness and Solera Health to diversify and improve the app’s content, positioning it as not just a workout planning tool but also a resource for managing chronic conditions and aiding recovery post-injuries or surgeries.

By 2021, Sworkit had managed to gather more than ten million registered users and had maintained a high rating of 4.8 stars in the Android store. This displays that the app continued to resonate with users, who admired its customizable, user-friendly workout plans.

Financially, the company also kept thriving, with an estimated annual revenue of $60 million. This implies that, despite the fall-through of the Shark Tank deal, Sworkit kept growing and prospering, benefiting from its Shark Tank exposure and demonstrating the strength and adaptability of its creators and business model. Users can access Sworkit through the app or the company’s official website.

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SworkIt Shark Tank Update

After coming up on Shark Tank, Sworkit, the free fitness app set up by Ben Young, Ryan Hanna, and Greg Coleman in 2012, encountered successes as well as setbacks.

During their Shark Tank pitch, they appealed to the sharks for an investment of $1.5 million in exchange for an 8% equity stake in the business. Mark Cuban proposed to invest the said amount in exchange for a 10% equity stake along with $1.5 million in credit for unsold ad inventory.

Nonetheless, the deal fell through during due diligence, and they ultimately did not secure any investment from the Sharks.

Despite not securing a deal on the show, Sworkit flourished and accomplished substantial development.

The app became very popular and managed to gather a user base of over 10 million people. It ranked among the top five fitness apps. They made partnerships with Blink Fitness and Solera Health, further contributing to their success.

Furthermore, Sworkit introduced different initiatives to develop its offerings, such as the Sworkit Youth Initiative in 2018 and Sworkit for Business in 2020.

By December 2021, the app had accomplished incredible milestones, including more than 30 million downloads, 10 million users, and generating an estimated $60 million in annual sales.

The SworkIt app received positive reviews from customers, with a 4.8-star rating. Its success and unique approach to customized workout routines without costly equipment led to its widespread appeal.

Despite the setback with Mark Cuban, the company stayed optimistic and valued the exposure obtained from appearing on Shark Tank. It kept attracting potential partners and investors, illustrating strength and adaptability in a competitive app market.

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Is SworkIt Still Active In Business?

Yes, as of 2023, Sworkit is still active in business. The fitness app continues to provide members with different types of fitness challenges and workout plans.

Although the company was not able to secure any deal from the sharks on Shark Tank, it managed to prosper and achieve substantial success.

They partnered with Blink Fitness and Solera Health for specialized workout content. Besides this, Sworkit has received positive reviews and is popular for enabling users to enjoy workouts and enhance their health.

The Sworkit app remains active and provides monthly and yearly subscriptions for unlimited access to its fitness content.

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What Was The Net Worth Of Sworkit Before and After Appearing On Shark Tank?

As per our research, before appearing on Shark Tank in 2016 the estimated net worth of Sworkit was $18.75 million. After appearing on Shark Tank in 2016, Sworkit had an approximate net worth of $15 million.

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Sworkit Net Worth 2020

In 2020, Sworkit had an approximate net worth of $12 million.

Sworkit Net Worth 2021

In 2021, the estimated net worth of Sworkit was $15 million.

Sworkit Net Worth 2022

In 2022, Sworkit had an approximate net worth of $17 million.

Sworkit Net Worth 2023

As of 2023, Sworkit has an estimated net worth of $18.75 million.

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Conclusion

Sworkit is still a thriving business as of 2023. The founders have proved that everything is possible with proper execution and dedication. We are eagerly waiting to see Sworkit reach the top of success.

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